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Research papers

Influence of socio-cultural change on attitude and behaviour in relation to financial services

This paper provides an overview on the main direction of socio-cultural change in Germany from 1985 to 1987 and outlines the main socio-cultural types, their growth or decline over the years. Three socio-cultural target groups are described which are...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Eleonore Grimm, Dieter Schmid
June 15, 1988
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Citation

Grimm and Schmid (1988a, June 15). Influence of socio-cultural change on attitude and behaviour in relation to financial services. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/influence-of-socio-cultural-change-on-attitude-and-behaviour-in-relation-to-financial-services